The mission of this product was to make the relationship between Avocarrot and Advertisers (DSPs), better. The main needs DSPs (the primary users) had, was to make it easier for them to track their spend on Avocarrot Exchange, provide meaningful insights to plan their bidding strategy and let them config their bidders on the go.
This platform is an internal tool, which targets especially the Avocarrot’s DSPs/advertisers. The level of transparency for data, was a major pillar and a strong requirement while building this. It was clear that we should emphasize on the reporting experience, in order to achieve two things:
Reporting and inventory are the tabs where DSPs can view their performance and the global Avocarrot traffic. Bidders is the tab where DSPs can create/update/validate new bidders - and Deals is the tab where essentially, advertisers can setup a special deal with Avocarrot’s publishers, mostly for fixed rates.VIEW PROTOTYPES